British Airways customers have chosen and prefer to pay extra fees

“Paid seating was introduced in 2009 after customer feedback”, “we did introduce this after listening to our customers who told us they prefer this option.”  – British Airways @British_Airways

Normally, I am a loyalist to Star Alliance & Air Canada, however the great prices on a British Airways flight for an upcoming business trip to South Africa have led me astray, and therefore I booked a business class ticket on an Air Canada flight with a connection on British Airways to Cape Town, South Africa.

To my surprise yesterday, after recieving my booking reference and visiting the British Airways website to select seats for my group, I noticed that the British Airways website wanted an additional $140.47 per person for a seat selection surcharge!  I thought, perhaps it was a mistake, so I called and was told it was indeed not a mistake. – What an insult to say the least!

Screen Shot 2015-01-22 at 8.34.05 AM (2)

Screen Shot 2015-01-22 at 8.34.33 AM (2)I am quite furious that after paying for a premium business class ticket, that I am still required to pay to choose a seat. I have tweeted British Airways, to my displeasure and have been told that customers have chosen and prefer to pay extra seat selection fees.

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I don’t know a single person who pays a premium for a business class ticket and then prefers to get gouged another $140.47 to select their seat. Is it just me or this absolutely absurd and way below industry standards?  British Airways may as well tell their business class customers that you are welcome to come fly with us but we will still nickel and dime you every little way we can. Whatever happened to the days where British Airways was considered and industry leader in customer service and satisfaction?

I am left pondering when British Airways & Allegiant Air will form their own Nickel & Dime airline alliance.

About me: according to (my travels since 2009)

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